Selling Venice?

Is the situation described below:

a.)  A crime against World Heritage?

b.) A clever (if presently mismanaged) way of funding architectural restorations?

c.) A cultural mold spore infection from The Venetian in Las Vegas?

c.) The inevitable surface eruption of consumer desire that has animated mass cultural tourism over the years?

From The Art News issue 217, October 2010

Ads of Sighs

The huge ads proliferating in Venice, now also lit up by night, are not bringing in huge money and stretch the application of the law to the point of illegality

By Enrico Tantucci

Since 2008, more and more huge advertisements have appeared in Venice, on palaces up and down the Grand Canal and on the façades of St Mark’s Square, the Biblioteca Marciana, and the Doge’s Palace. Now they are also lit up at night to give the advertisers a bigger bang for their bucks. The price, however, is not high; it costs about €40,000 a month for three years to cover part of Doge’s Palace overlooking the lagoon and connecting with the Bridge of Sighs—less than two pages of advertising in a daily paper. And even with this money coming in, the restoration is still €600,000 short of the €2.8m needed to finish the job.

The Doges' Palace, Venice

The city council and the superintendency of architecture for Venice, which has given permission for these ads, are adamant that this is the only way to finance the restoration of historic public buildings in the city as public funds have been very short since the special financing Venice used to get has been diverted to build the barriers between the Adriatic and the lagoon (due to be completed in 2014), and the restoration budget of the ministry of culture has been cut. Despite protests by amenity groups such as Fondo Ambiente Italiano and the Association of Private Committees for Venice, mayor Giorgio Orsoni and superintendent Renata Codello announced last month that they intended to carry on with this method of raising money. The ad spaces on the Biblioteca Marciana and in St Mark’s Square have been granted in return for €3.5m to Plakativ Media, a German company that rents out spaces to agencies and here the ads are already up yet some of the restoration has not even begun…

For entire article, click here

 

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